Cool
Oh dear. I just stumbled across Bridgeiscool.com, the American Contract Bridge League's attempt to hook young people on the thrills of bidding, ruffing, and possibly even overruffing. Unfortunately it has that unmistakable look of marketing committees hungrily trying to speak the kids' language, replete with color-filtered photos of white teens striking uproarious poses with cards, gratuitous.dots in the copy, colorful desktop wallpapers, and a hilarious PSA video exhorting kids to "ruff ruff it / squeeze" backed by a bumpin' hip-hop track. (Can you make out the lyrics? Is it "trumpin' low like a six of hearts"?)
With promotional efforts like this, I can't imagine why bridge isn't right up there with skating and inhalants as a prime teen activity. According to the quotes on bridgeiscool.com, even Sting plays!
posted by Paul @ 6:50 PM
2 comments:
"Well, despite going into the final quarter up 96 IMPS, USA1 managed to make a show of it, blowing 81 of them before pulling it out. And so the gold medals will be coming back to the States for the second year in a row, and the rock stars who won them will have those beautiful gold medals forever. Seriously, wouldn't it be cool to have a gold medal?"
um . . .
Indeed, it's shocking their spotlight on young enthusiasts isn't called meet a playa.
Caroline
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