Oh dear. I just stumbled across Bridgeiscool.com, the American Contract Bridge League's attempt to hook young people on the thrills of bidding, ruffing, and possibly even overruffing. Unfortunately it has that unmistakable look of marketing committees hungrily trying to speak the kids' language, replete with color-filtered photos of white teens striking uproarious poses with cards, gratuitous.dots in the copy, colorful desktop wallpapers, and a hilarious PSA video exhorting kids to "ruff ruff it / squeeze" backed by a bumpin' hip-hop track. (Can you make out the lyrics? Is it "trumpin' low like a six of hearts"?)
With promotional efforts like this, I can't imagine why bridge isn't right up there with skating and inhalants as a prime teen activity. According to the quotes on bridgeiscool.com, even Sting plays!